During a period of strong expansion for Roots To Go, SB\Design participated in the brand's evolution by developing a complete packaging system capable of organizing a constantly growing portfolio. Developed throughout 2020, the project encompassed more than forty packages across different categories, flavors, formats and sizes, creating a consistent visual architecture that strengthened brand recognition, simplified future line extensions and prepared its communication to support business evolution. Transforming a product line into a scalable brand system.
