Over the past two decades, São Paulo has established itself as one of the most sophisticated real estate markets in Latin America. The growth of signature architecture, the valorization of design, landscaping, and living experience have transformed real estate launches into a true platform for brand building. In this context, Astéri, developed by Viewco Construtora, represents a new generation of high-standard developments, uniting architecture signed by Aflalo/Gasperini Arquitetos, design, art, and a privileged location on Rua Domingos Leme, 790, Vila Nova Conceição, one of São Paulo's most valued regions, just minutes from Ibirapuera Park and Pereira Coutinho Square. More than a residential building, Astéri was conceived to translate a contemporary lifestyle, where architecture, well-being, and city become part of the same narrative.
It was in this context that SB\Design, through Sandro Bianco, was invited by agency ONE Creative to develop the digital experience of the development. The challenge was to transform a large amount of technical information — floor plans, constructive differentials, common areas, location, architecture, landscaping, and institutional content — into an elegant, intuitive, and emotional navigation experience. The website was conceived as an editorial presentation, privileging large images, visual rhythm, information hierarchy, and a carefully constructed narrative to guide the visitor through all the development's attributes. Information architecture, UX Design, UI Design, and art direction were developed to bring the universe of real estate closer to the language of major luxury brands, allowing each project detail to be presented with clarity, sophistication, and visual balance. The result was a digital platform capable of communicating not just a real estate product, but also Viewco's values and the architectural quality that characterizes its developments.
For SB\Design, the Astéri project reinforces a consistent trajectory in creating digital experiences for some of Brazil's most important real estate developers, constructors, and brands linked to architecture and design. Throughout his career, Sandro Bianco has developed projects for companies and developments operating in the real estate, civil construction, architecture, and interior design segments, integrating branding, UX Design, UI Design, art direction, and information architecture in highly complex digital platforms. The partnership with ONE on this project demonstrates SB\Design's capacity to act as a strategic partner to agencies, developers, and constructors, translating high-standard developments into digital experiences that unite design, performance, and communication. More than presenting apartments and floor plans, the Astéri website was conceived to transmit the atmosphere, architecture, and positioning of a development destined to occupy a prominent place in São Paulo's luxury real estate market.
