When C6 Bank decided to create a proprietary festival, the goal was not simply to sponsor another major musical event. The proposal was to build a cultural territory capable of bringing the brand closer to a sophisticated audience interested in music, art, gastronomy and high-quality experiences. Developed by SB\Design in partnership with Roberto Cipolla and Dueto Eventos, the project began with the definition of the most strategic element of the entire initiative: the festival's own name. C6 Fest, created by Sandro Bianco, was born to establish an immediate association between C6 Bank and a universe of culture, music and innovation, creating a brand platform prepared to evolve over the years. From this concept, SB\Design developed the entire branding strategy, visual identity, art direction and graphic system for the event, creating a contemporary, flexible and highly recognizable language, capable of functioning in physical and digital environments, institutional communication, signage, merchandising, credentials, activations and all experiences related to the festival.
More than a logo, the project established a visual system built to represent connection, movement and cultural diversity. The circular symbol formed by hundreds of dots creates a graphic metaphor for the meeting between artists, audience and different musical languages, while the typography establishes a direct relationship with C6 Bank's identity, preserving institutional recognition and ensuring scalability for future editions. Each element was developed to act as part of a unique branding system, allowing the identity to accompany the festival's growth without losing consistency. Under the creative direction of Sandro Bianco, SB\Design transformed a communication need into a brand platform prepared to evolve, strengthening C6 Bank's presence in the territory of culture and creative economy.
The impact of this work became evident in subsequent editions. Since its debut, C6 Fest has established itself as one of Brazil's most respected festivals, occupying a singular position by privileging sophisticated artistic curation and an experience aimed at an adult audience passionate about music and interested in comfort, gastronomy and production quality. The festival brought together artists of international relevance such as Kraftwerk, Air, Jon Batiste, Black Pumas, Daniel Caesar, Nile Rodgers & Chic, Pretenders, Wilco, Seu Jorge, Robert Plant, Caetano Veloso, Pavement, Weyes Blood, Soft Cell, Underworld and many others, establishing itself as a reference in multigenerational programming and musical discovery. More than creating the identity of an event, SB\Design helped build a strategic asset for C6 Bank, demonstrating how naming, brand strategy, visual identity and experience design can transform a festival into a long-term cultural platform. The project reinforces Sandro Bianco's work in creating proprietary brands that unite branding, culture and business, translating complex systems into coherent, memorable identities prepared to grow.
