Between 2008 and 2010, Sandro Bianco joined the Lautert_Associados team, led by Roberto Lautert, participating in the development of a wide range of projects for Red Bull Brasil during one of the most important periods of brand consolidation in the country. Well before Red Bull was recognized solely as an energy drink manufacturer, the company was already building a global strategy based on culture, sports, music and proprietary experiences. In this context, design played a central role in creating a visual language capable of connecting athletes, artists, consumers and communities through events, activations and content that went beyond traditional advertising. Working directly within this ecosystem, Sandro Bianco participated in the development of graphic materials, identity for events, editorial design, promotional communication and special pieces that contributed to strengthening Red Bull's presence in Brazil and other Latin American markets.
Projects encompassed initiatives linked to some of the brand's most relevant platforms during that period, including actions related to Formula 1, such as materials developed for Red Bull Racing during the São Paulo and Buenos Aires Grand Prix, special credentials for guests, exclusive city guides for international teams and relationship actions created to enhance the experience of visitors during events. Also part of this period were materials for Red Bull proprietary platforms, such as Break King, a championship dedicated to breakdance culture, Skate Generation, focused on the national skate scene, as well as several promotional campaigns, editorial pieces, books, invitations, merchandising materials and activations developed to translate the irreverent and innovative positioning of the brand. Each project required specific solutions in art direction, graphic design and visual language, always maintaining consistency within the Red Bull universe while engaging with extremely distinct audiences.
More than creating communication pieces, this period represented an important chapter in Sandro Bianco's trajectory, consolidating his experience in developing projects for one of the most influential brands in contemporary marketing. Working alongside Roberto Lautert and a multidisciplinary team, Sandro participated in building visual systems capable of matching the speed, experimentation and cultural diversity that have always characterized Red Bull. This experience expanded his work in branding, editorial design, event communication, brand experience and strategic design—competencies that would later be applied to projects for national and global companies. The relationship between Sandro Bianco and Red Bull demonstrates his ability to develop creative solutions for brands with international reach, translating complex strategies into consistent, memorable communication systems aligned with the positioning of major organizations.
