Internationally recognized as one of Brazil's leading high-end custom furniture brands, Ornare initiated an important movement to strengthen its global presence. As part of this strategy, SB\Design was responsible for the complete redesign of the brand's digital experience, developing a platform prepared to communicate its premium positioning across different markets and languages. Far more than a new website, the project sought to transform the digital environment into an extension of the experience offered by Ornare showrooms. Inspired by the editorial language of leading international architecture and design publications, the new website privileges photography, content, and silent navigation, creating a sophisticated experience capable of bringing clients, architects, and designers closer to the brand's essence. Developed in Portuguese, English, and Spanish, the project encompassed more than thirty responsive pages, complete information architecture, design system, desktop and mobile interfaces, and full support throughout platform development in a customized environment. SB\Design completely redesigned the digital experience, reorganizing its information architecture and developing a minimalist interface built to enhance photography, content, and architecture. All navigation was conceived to disappear before the projects presented. Large breathing spaces, refined typography, editorial rhythm, and discrete transitions create an experience inspired by leading international architecture and design magazines. The project included complete development of UX and UI experience, creation of the platform's Design System, and full support throughout the website development process in a customized CMS, ensuring fidelity between concept, interface, and technical implementation.
