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2012 :: Farmabase
agency: HLD
client: Farmabase
job: packaging design
Intro: A line with more than 40 products named in accordance with its kind of food: poultry or swine. Divided into 5 (five) segments, the product distribution is released using 6 different packaging formats. The insight that resulted in the packing development has started with the primary colors palette, the category conception and the elements discernment with the periodic table, creating a guidance process based on initials of names and combination of colors for each category.
This packaging development project is part of a branding positioning, conceptualized and implemented by 55/brands in partnership with HLD.
