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2009 :: FILL Photographic
agency: HLD
client: Rafael Assef
job: Graphic Identity
Intro: Reflecting the brand personality and interests was the main challenge in this project. The identity creation started from the progression and reformulation of the corporate design. Through key icons, which were important in that period, such as Vespa, Lambretta, Ford, Leica cameras and the abuse of greenish colors, derived from the Army Green, revealing the Old School and the 80s spirit, with checkered sneakers; and old piece of paper and silk textures.
