ABOUT THIS PROJECT

2006 :: AUDITÓRIO IBIRAPUERA

Agency: McCann Erickson

Client: TIM Mobile

Job: Logo + Poster

Intro: Projected by Oscar Niemeyer  more than 50 years ago, Ibirapuera Auditorium started to be built in  2003, when Mario Cesar Pereira de Araújo, Brazil TIM Mobile CEO saw the opportunity to donate not only an iconic building to the city but a space where people could appreciate music and where discussions about music, arts personalities were held, providing an area for social projects related to the themes. The Letter (A) formed by the entrance structure creates allusion to the word Auditorium, exactly the complex name.