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Client: FASHION PASSION Work: Graphic Identity

ABOUT THIS PROJECT

2005 :: FASHION PASSION

Agency: Bookmark

Client: Brasil Connects

Job: Graphic Identity


Intro: 2004 was the year when Brazil was introduced to the fashion market and, to prove it, the team of the just opened  Bookmark Branding agency, former 0800 agency- where we had the presence of the  designers Hélio Rosas and Roberto Cipolla- was chosen to bring Fashion Passion event to life - 100 years of Fashion at Oca. This was a test for the agency, which after 1 month of hard job, submersed in the fashion universe and in direct contact with set designers, architects and personalities in the fashion world, had a chance to impact Brasil Connects with this first weighty job. The result was a complimentary and  impassionate pattern, inspired in the legendary Emilio Pucci.

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