Client: NU.LUXE Work: Graphic Identity


2004 :: NU.LUXE

Agency: Bookmark

Client: Nu.Luxe

Job: Logo Redesign  + Catalog + Packaging + Ads + Poster + Site

Intro: How to work with a launching platform of a new underwear brand that suggests a life of attitude for women? Allow yourself. This was the concept, used as tagline, created by the writer Tete Pacheco for the launching of the underwear Nu.Luxe celebrating its arrival in Brazil. Working together with talented professionals, Sandro Bianco was the designer responsible for bringing this inspiration to women into existence. Having the designer Karen Barahona as assistant and  Roberto Cipolla and Hélio Rosas in the Art Creation, the project took advantage of CDs, varied packaging, catalogs and ads to promote the brand. The campaign was shot by Martin Dijkstra, talented Dutch photographer.

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