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2003 :: SPFW
Agency: Bookmark
Client: Luminosidade
Job: Journal creation for SP Fashion Week
Intro: Hectic Days, intensity and metamorphosis. São Paulo Fashion Week is fast, agile, and extremely flexible. 7 days, cat shows , news and, in order not to waste anything that is happening , a team composed by photographers, writers, producers and designers, among them, Sandro Bianco, who was responsible for the Art Direction of an event journal, which included articles pertinent to the event, interviewing people from the segment, like Regina Guerreiro. Besides,it also established a closer relationship between people and the pertinent issues, through an environmental attitude when reporting the amount of litter gathered during the event. It included some special columns showing the best moments, with pictures from the best cat shows, according to the reviewers, and also the most interesting cat show looks, all in 7 editions, with 32 pages each, in a total of 15 thousand issues.
