ABOUT THIS PROJECT

2011 :: H.Stern

agency: HLD

client: H.Stern

job: grid interface design

Intro: Transforming the current site into an e-commerce platform, enhancing its institutional content and the importance of technology and design on H. Stern DNA and business.

The first step to make the project come true was a full immersion on consumers\’minds through a survey that showed comsumption behaviors and habits, where everyone had something in common: a passion for technology.

The rereading of dialogues from the physical scope to the virtual environment, the convergence of multi plurality to intuition through a browser support on a grid that is easier to learn and use, resulted in a clean and intelligent devised interface.

Lapping functions, e-commerce projection and the interface of the brand virtual storefront join the system which was developed  to make the browsing highly dynamic, allowing the user to visualize more than a thousand products, divided into different  categories - collections, stones, metal and prices - to download new pages without adding any delay.

This project was developed in partnership with Ninfa Hamada, MKT H.Stern; Fernando Schroeder (Technology); Glauco Mazrimas (Copywriting) and Concrete Solutions RJ (Platform Background Development).