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Client: GRUPO ABC Work: Re-brand

ABOUT THIS PROJECT

2010 :: GRUPO ABC


agency: HLD

client: Maior Entertainment

job: Re-branding


intro: Establish a partnership with one of the best and most sophisticated designers in the country, Roberto Cipolla, who now runs ABC Group Maior Entertainment  Creation Department, was, as usual, a pleasure. The project, which consisted of the company\’s identity creation and its positioning within the group, which is segmented in 3 different fronts, with 15 connected companies, took 5 months in order to be concluded. As most part of the project was online, with some occasional meetings, but very wise and determined ones, the expectation for its final design was raising. Developed to help, providing creative, innovative and content solutions, Maior Entertainment is based on 4 pillars, Culture, Lifestyle, Sport and Congresses, all of them intrinsically connected to the company. Disney Parade or Megarampa, Volvo Ocean Race or Rio Summer. As each project demands huge content and full team\’s commitment, the interface to manage such data storage had to be dynamic, allowing the interaction of everyone involved in it. Built on a blog structure, it is fed on a daily basis, updated and determined by the 4 pillars which control the company\’s essence, creating a constant open and direct channel among client, agency and people avid for content. 

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