ABOUT THIS PROJECT

2008 :: RED BULL

Agency: Lautert

Client: Red Bull

Job: several

Intro: A unique product with more than 10 years of national history. With an expressively extreme philosophy, which pushes boundaries and sounds impossible to be reached, the energy drink brand came to Brazil, decided to face and hold everything the country had to offer. Working effectively with the brand for 2 years, Sandro Bianco was one of the architectural minds of the project. The contact history just seems short but provided events such as Janela dos Ventos (Wind Window), holding kitesurfers in Lençóis Maranhenses, Estação SK8 (SK8 Station) in Belo Horizonte, a special SP guide for Red Bull F-1 team not miss the best nightlife events and became a reference in the worldwide circuit, Red Bull X-Fighters challenge with motocross maneuvers and, to conclude, the 1st Red Bull Soap Box, an insane run getting down Fortaleza – CE slopes. After 2 years, the designer thanks Lautert Associados and Red Bull Brasil for the opportunity to work on a so huge project, taking part of a team which overcame limits and barriers.