ABOUT THIS PROJECT

2006 :: BENQ-SIEMENS

Agency: G2 BRASIL

Client: Benq-Siemens

Job: Brand Environment

Intro: Showing a bilateral view of the universe, Benq-Siemens in the whole national territory, aimed to identify the communities that composed the company and, later on, named each one in order to understand their interests. Besides the brand behavior research to be built with Murilo Moregola, Sandro Bianco helped to elaborate a revitalizing design which increased the brand potential within an extremely competitive market.