ABOUT THIS PROJECT

2006 :: TIM MOBILE

Agency: McCann Erickson

Client: TIM Mobile

Job: communication and BTL

Intro: Just arriving in the wonderful city - Rio de Janeiro, the creative team Sandro Bianco, Murilo Moregola and Tetê Pacheco, directed by Hélio Rosas and Roberto Cipolla, had a huge challenge to face: improve the image of one of the most well positioned brands in the Brazilian market. Doing the conventional job wasn\’t good enough, mainly because of the talented team in the project. Taking advantage of determination, creativity and dare from the shootings to the POS material, one year of hard job revolutionized the image of one of the most consolidated brands in the mobile market in the country. Abusing of a non conventional language, but extremely powerful, the project succeeded, using one of the most innovative tools of the time, the podcast.