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2011 :: MEUESPELHO
agency: HLD
client: meuespelho
job: logo + ícon + Graphic Identity
intro: Creation of an icon, logo and identity for a beauty e-commerce dedicated to women.
Women who are tuned and eager for information use internet to read newspaper and they express their wishes and thoughts on their social networks: Twitter / Facebook. They have an active social life and they travel a lot. They create trends. They are always online – full time.
On this online environment, there comes a place for women who want to get closer to the mirror and to feel comfortable with it.
Recognition and acceptance are attributes women look for, and in order to reach them, they rely on brands and do their best to reach social status through symbols – this is the reason why we are committed to create a strong recognizable icon among so many others, not to mention the femininity and the clear appeal transmitted by the environment.
The name My Mirror ratifies the proposal and it is easily memorable. With a unique, playful and feminine font, its features were inspired by the neo classic fronts of a modernist Paris. Soiree is the appropriate font for compact names or titles that require elegance.
