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Client: MICROCLINIC Work: Brand Strategy

ABOUT THIS PROJECT

2009 :: MICROCLINIC


agency: HLD

job: Creation and positioning of a new product in the Health Area

status: Ongoing


Intro: How can we show that the medicine of the future has space and resources in order to start to be applied today? In 3 years, scientists will have concluded the Genome Project, offering short time for an extreme change in the Health System. The project is based on a study divided in seven parts, composed by corporate and behavioral management, development, research, philosophy, branding, corporate identity, communication, network, entrepreneurship and business. How long will we need so that the questions asked today will be able to be answered? Will the discussions established by presidents, congressmen, and the population in general result in changes? Time goes by so fast and for the future progression, we must act now. For further information on the medicine of the future, send an email to [email protected] and it will be a pleasure to introduce you to the project. All images shown are illustrative and extracted from internet   and publications like Wired, SEEDMagazine, among others.

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