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2009 :: inARTS
agency: HLD
client: inARTS
job: Logo + Graphic Identity + Webgrid
Intro: One more H® and HLD partnership. inARTS is a project developed to exclusivity represent artists and Brazilian architects in the negotiating and authorization of the image use in the pieces. The project started from the redefinition and building of a new grid which was able to be the existing platform foundation, but entirely different from its predecessor. In the beginning, different colors of avatars were created, representing each artist – each avatar was created using a program which identified the artists 5 predominant colors in their pieces and then, those colors became the avatars\’ colors. The programming and administration content was carried out by Grafikonstruct.
