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2011 :: Collector
agency: HLD
client: Collector
job: e-commerce design
Intro: The project was grounded on the design thought, creation intelligence, concept, planning, brand name, logo design, information architecture, software engineering and the interface grid of an e-commerce site.
The project started after the flowcharting development. Three wireframe lines derived from that – all of them with the same objective: finding a simple and efficcient way of browsing, from the product choice to the purchasing phase.
After successive meetings with the client in order to choose the name and the concept which would permeate the project tone, eight graphic interface options were developed – all options together in a heterogeneous format, without excluding the hand-made concept – imbued to the brand.
Simultaneously, a safe and exclusive tool was quickly and thoroughly developed everywhere. It was responsible for bringing this graphic interface to life in order to provide the client with full management of the whole e-commerce content.
While the site background was being developed, copywriters were working on solutions to express the brand history and its concept, through texts and a constant search for a signature to represent the designed concept and to validate the e-commerce.
A photographer was invited to join the project to capture the product exclusive essence, transmitting the sensory inputs generated by the consumers\’experience and making them feel and understand what they are about to buy, without physical contact with the product.
The project counted on Sandro Bianco (Creation), Fernando Schroeder (Technology and Programming), Fabiana Falcão (Graphic Design), Murilo Moregola and Glauco Mazrimas (Copywriting) and Christian Sievers (Photography).
